|Gautam Buddha, the greatest rebel against Santan Hindu Dharam and|
crusader against idol-worship has been appropriated as an avatar of
Lord Vishnu with perhaps largest number of statues of him made of across the world
Image Courtesy: http://www.viewzone.com/buddahyearx.html
|Courtesy of the exhibition “Revolution and Commerce: |
Portrait of Che Guevara by Albert Korda”
Above image and caption Courtesy:http://www.nytimes.com/2009/04/21/books/21kaku.html?pagewanted=all
The same ‘fate’ awaited Gandhi and Pablo Neruda, among others. Gandhian symbolic attire of ‘Khadi’ went on to become the ‘uniform’ of Indian political activists devoid of any philosophic tinge that Gandhi had attached to it. For the middle class educated activists Gandhi and Gandhism became the best way to do lip-service in the cause of social service in the post-independence era. On a more concrete commercial front, in an article “Gandhi: A brand the world flaunts!” written by Satrajit Moitra (rediff.com, 2October 2009), wrote: “ From Swiss luxury giant Mont Blanc to Bollywood blockbuster 'Lage Raho Munnabhai', Mahatma Gandhi, the apostle of peace and non-violence, has now become a brand the world proudly flaunts.”
|Photo courtesy: http://business.rediff.com/slide-show/2009/oct/02/|
In this photo-feature, one of the captions read, “On his 140th birth anniversary, Gandhiji, once called the 'Naked Fakir', lives on in luxury brands, tees and even many popular flicks - he's now very much a part of the RemixGeneration's psyche.” The captions are noticeable for the rather ‘uncritical’ manner in which they were written perhaps sharing the ‘pride’ that the world ‘flaunts’.
|'Need to Save Ambedkar from Becoming a Market-Brand"|
Because, I am sure, those who really understand the politics of Babasahab Ambedkar are not going to be just satisfied by his images used to sell commercial products (because that is the 'ultimate' tribute which the capitalist-market economy can give!)—or just become tools of fashionable politically correct drawing room discussions.